about SUNNIYA

Revenue & Growth Marketing Executive | AI-Driven GTM Leader | Board-Level Operator

Sunniya Saleem is a globally recognized revenue and growth marketing executive with a track record of scaling B2B and SaaS companies through data-driven strategy, AI-powered go-to-market execution, and high-performance teams. She has led marketing organizations through hypergrowth phases—fueling 3x+ company growth, tens of millions in pipeline, and industry-leading ROI across enterprise and mid-market segments. Currently Vice President of Digital Marketing at Creatio, Sunniya oversees global digital and growth strategy across the Americas, EMEA, CE, and APAC. She manages a multi-million dollar annual investment portfolio and has delivered approximately 5x revenue ROI while simultaneously reducing spend quarter over quarter. Her teams operate fully in-house, spanning paid media, SEO, web, lifecycle, ABM, analytics, and creative—built for scale, speed, and accountability.

Known for modernizing GTM engines, Sunniya has helped organizations transition from traditional demand models to account-based, AI-driven discovery and revenue orchestration. She has been an early adopter of AI Search and predictive engagement as growth levers, restructuring teams and channel mix to unlock enterprise pipeline with stronger LTV:CAC ratios and sustainable efficiency.

Before Creatio, Sunniya held senior leadership roles at BetterCloud, Seesaw Learning, Quickbase, Markforged, EnerNOC (Enel X), and Dassault Systèmes SolidWorks. Across startups and global enterprises alike, she has built marketing functions from the ground up, led multi-million-dollar acquisition engines, launched global brands, and driven revenue growth ranging from 32% to 300% YoY. Her work has been recognized with multiple industry awards, including 2025 AI Growth Marketer of the Year and B2B Innovator of the Year.

Sunniya is also a frequent keynote speaker, panelist, and published thought leader on revenue marketing, AI-powered GTM, ABM, and digital transformation. She holds executive education credentials from Harvard Business School in AI for Leaders and Strategy, and a distinguished academic background in design and brand strategy—bringing a rare blend of analytical rigor and creative intuition to everything she builds.

At her core, Sunniya partners with CEOs, boards, and executive teams to turn growth ambition into measurable revenue—connecting strategy, systems, and storytelling into scalable engines that perform.