Sunniya Saleem – Marketer and Visual Artist

What Makes Me Unique

Hi, I am Sunniya! I am a revenue-focused marketing executive who builds modern, high-performing growth engines for B2B and SaaS companies.

Over the past 18+ years, I’ve led global marketing organizations through scale—from early-stage startups to enterprise platforms—driving measurable revenue impact through full-funnel demand, account-based marketing, and AI-driven digital strategy. Today, as Vice President of Digital Marketing at Creatio, I oversee global digital and growth initiatives across regions, leading teams that consistently deliver 5x+ ROI and millions in pipeline contribution.

What sets my work apart is a relentless focus on outcomes. I specialize in aligning marketing investment to revenue, optimizing CAC and LTV, and building in-house teams that outperform agency-led models. My approach blends data, creativity, and execution—modernizing go-to-market strategy while keeping growth efficient, scalable, and sustainable.

I’ve held leadership roles at companies including BetterCloud, Seesaw Learning, Quickbase, Markforged, and Dassault Systèmes, where I’ve led demand generation, digital experience, and GTM strategy through periods of rapid growth and change. Along the way, I’ve been recognized as a 2025 AI Growth Marketer Award winner and a B2B Innovator of the Year, and I regularly speak on AI, ABM, and revenue marketing at industry events.

With a background in design and brand strategy and executive training from Harvard Business School, I bring both strategic clarity and creative depth to everything I build. I’m passionate about helping companies grow smarter—not just bigger.

A few things I am great at and can help you with

Revenue-focused marketing executive who builds modern, high-performing growth engines for B2B and SaaS companies. Here are a few of the services offered to our clients

Website design

We build, audit, and improve your website

digital advertising

We will manage your paid social presence and get you going with paid search

gtm strategy

We create tailored plans to reach your audience effectively.

campaign management

We build custom marketing campaigns for your business to help you win.

seo (Search engine optimization)

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GEO/AEO (Generative engine optimization / ai)

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Companies I have helped grow and scale

Sunniya has held leadership roles at several companies globally

Clients/Partners I have helped

Here are a few of the companies/small businesses that I have worked with and supported with their business needs

Advisory roles I hold

Sunniya is an advisory member on a number of different boards, either as a speaker or advisor to help the companies grow

Awards & Speaking Engagements

Sunniya has been recognized for her marketing skills and has won many awards

KEYNOTE SPEAKER AT B2B MARKETING EXCHANGE

WINNER AI ACCELERATOR 2025 AT TALK AI SUMMIT

CREATIO ONE TEAM DAYS SESSION

SESSION SPEAKER AT NO CODE DAY FLORIDA 2025

TIE BOSTON PANELIST

FEATURED SPEAKER AT DEMAND GEN SUMMIR

tie boston panelist

pex live with quickbase

Sunniya Saleem

b2b sales and marketing exchange

industry week speaker series

infotech feature

Why choose to work with me

I am an expert in marketing consulting who will take your business to the next level.

Experienced Consultant

Years of experience in a variety of industries, so you can trust me to have the knowledge and skills to help your specific business.

Innovative Solutions

I stay up-to-date with the latest trends and technologies in marketing to provide cutting-edge solutions for your business.

Customized Approach

I understand that every business is unique, and I tailor my services to meet your specific needs and goals.

about SUNNIYA

Revenue & Growth Marketing Executive | AI-Driven GTM Leader | Board-Level Operator

Sunniya Saleem is a globally recognized revenue and growth marketing executive with a track record of scaling B2B and SaaS companies through data-driven strategy, AI-powered go-to-market execution, and high-performance teams. She has led marketing organizations through hypergrowth phases—fueling 3x+ company growth, tens of millions in pipeline, and industry-leading ROI across enterprise and mid-market segments. Currently Vice President of Digital Marketing at Creatio, Sunniya oversees global digital and growth strategy across the Americas, EMEA, CE, and APAC. She manages a multi-million dollar annual investment portfolio and has delivered approximately 5x revenue ROI while simultaneously reducing spend quarter over quarter. Her teams operate fully in-house, spanning paid media, SEO, web, lifecycle, ABM, analytics, and creative—built for scale, speed, and accountability.

Known for modernizing GTM engines, Sunniya has helped organizations transition from traditional demand models to account-based, AI-driven discovery and revenue orchestration. She has been an early adopter of AI Search and predictive engagement as growth levers, restructuring teams and channel mix to unlock enterprise pipeline with stronger LTV:CAC ratios and sustainable efficiency.

Before Creatio, Sunniya held senior leadership roles at BetterCloud, Seesaw Learning, Quickbase, Markforged, EnerNOC (Enel X), and Dassault Systèmes SolidWorks. Across startups and global enterprises alike, she has built marketing functions from the ground up, led multi-million-dollar acquisition engines, launched global brands, and driven revenue growth ranging from 32% to 300% YoY. Her work has been recognized with multiple industry awards, including 2025 AI Growth Marketer of the Year and B2B Innovator of the Year.

Sunniya is also a frequent keynote speaker, panelist, and published thought leader on revenue marketing, AI-powered GTM, ABM, and digital transformation. She holds executive education credentials from Harvard Business School in AI for Leaders and Strategy, and a distinguished academic background in design and brand strategy—bringing a rare blend of analytical rigor and creative intuition to everything she builds.

At her core, Sunniya partners with CEOs, boards, and executive teams to turn growth ambition into measurable revenue—connecting strategy, systems, and storytelling into scalable engines that perform.

LINKEDIN PROFILE